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Big Thumb Rent a Car Ventures, starting out to provide self-drive car hire at competitive rates. Due to unavailability of assess to non-out of operational time public tranportation, we address travelling needs and prosper by use digital advertising as main marketing platform. We emphasized primarily on online booking system (24/7), extended longer operational hours, and offering pick-up and drop-off location scattered around Malaysia region. Big Thumb believe it will continue to expand their marketing growth, by always taking improvement actions to meet timeliness, service quality, reliability performance, and critically embrace in new technology development by capitalizing on social computing activities.