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Many Malaysians Too Busy To Shop
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Monday, 11 June 2007

Found this article in The Sun today

In the survey done by global market research firm Synovate, covering 10,000 consumers from the perninsula, this is what we got:

  • Maintaining family commitments and demanding work obligations stopped 44% of the respondents from shopping
  • 55% of young Malaysians aged between 25 and 34 sought quality above other considerations and do not mind paying extra for it
  • 25% of Malaysians living in urban market centres preferred to buy designer goods and well-known brands
  • More men than women are likely to be influenced by designer goods and well-known brands
  • 48% of those aged between 15 and 24 enjoyed looking through advertisements in newspapers and magazines
  • Another 33% of consumers aged bewteen 20 and 49 from rural and urban market centres said they ahve greated trust in products that have been advertised
  • Over 21%, particularly those living in urban ares, logging on to the internet to get unbiased opinions on goods 
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